IoT News

Iteris and Sumitomo Electric partner to boost U.S. pedestrian safety

June 12, 2024

Posted by: Magda Dabrowska

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Image by ArthurHidden on Freepik

Iteris and Sumitomo Electric Industries (SEI) have announced a partnership that will bring the Sumitomo Pedestrian Detection sensor to the U.S. market, a technology that has enhanced pedestrian safety across Japan.


Beginning this year, Iteris will integrate SEI’s pedestrian detection sensor, which utilises advanced radar technology to detect pedestrians with accuracy, into the Iteris ClearMobility Platform. In addition to its accurate detection capability, this solution will provide valuable, granular pedestrian data that will enhance Iteris’ mobility data set.

“We are thrilled to partner with Iteris to bring our innovative pedestrian detection sensor to the U.S. market. This technical and commercial collaboration with Iteris marks a significant milestone for us, as we are committed to enhancing safety standards not only within Japan, but internationally as well,” said Hitoshi Hirata, the general manager of systems and electronics division of Sumitomo Electric. “By using Iteris’ extensive market expertise and distribution network, we are confident that integrating our advanced pedestrian detection sensor into the ClearMobility Platform will set a new benchmark for safety and reliability for both American pedestrians and drivers.”

Given the world’s busiest pedestrian crossings exist in Japan, SEI developed and advanced pedestrian detection sensor. Launched in 2017, the Sumitomo pedestrian detection sensor is currently operating in five regions in Japan. It has been instrumental in reducing traffic incidents, particularly among vulnerable populations such as the elderly. This makes it an important addition to the U.S. market, which has seen an increase in pedestrian fatalities since 2009—a trend the transportation industry and federal government among others are working to reverse.

“We are deeply committed to enhancing the safety and efficiency of our nation’s transportation systems,” said Joe Bergera, the CEO of Iteris. “Sumitomo’s decision to collaborate with Iteris is a testament to our shared vision for a safer, smarter mobility future. Their sensor will complement our market-leading detection portfolio perfectly, continuing to strengthen the already robust capabilities of the ClearMobility Platform.”

Iteris’ ClearMobility Platform applies cloud computing, artificial intelligence, advanced sensors, advisory services and managed services to help ensure roads are safe, travel is efficient and communities thrive.

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