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Majesco advances its digital transformation journey with modernised salesforce sales cloud

August 26, 2020

Posted by: Anasia D'mello

Majesco, a global provider of cloud insurance platform software, today announced it went live with the latest version of Salesforce Sales Cloud.

Majesco is using Sales Cloud to revamp its client relationship management system. Sales Cloud will help to standardise sales processes, reduce manual efforts throughout the sales cycle while providing pipeline and forecast visibility to sales, marketing, partner, delivery and finance providers across the organisation. Sales Cloud is integrated with Salesforce Pardot, the B2B marketing automation tool that aligns to the sales process that is used by Majesco to capture, nurture, engage and convert leads to opportunities through marketing initiatives. This redeployment is another fundamental change to Majesco’s systems and processes that furthers its digital transformation journey.

“We’re thrilled to have taken this next step as we work to reshape the future of insurance”, says Jim Miller, chief revenue officer at Majesco. “This upgrade to the latest Sales Cloud technology directly aligns to our business model, supports our recent NetSuite implementation, and will be our single source of truth for all sales related data. We are committed to providing our customers with the best user experience possible and believe this revamped system will allow us to better understand and serve our customers.”

Sales Cloud is a unified module for all types of revenue-based business orders. It provides defined reports for all levels including management, business units, sales leadership and sales performance and enables the organisation to track history of opportunities, communications, tasks, targets and reports.

“Majesco is committed to helping insurers transform with cloud insurance software that modernises, innovates and propels them to the future of their business”, says Andrew Bearese, VP of commercial sales at Salesforce. “We are thrilled to have helped Majesco further their own digital transformation as it continues to deliver and build strong relationships with its customers.”

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