Israel’s Pelephone drives consumer IoT innovation, joining other service providers worldwide on Amdocs eSIM platform
Gary Miles of Amdocs
Amdocs, a provider of software and services to communications and media companies, continues to show business value and innovation with its cloud-based, digital eSIM platform, which enables service providers to activate and manage a wide range of eSIM-enabled devices.
The company announced that Pelephone, an Israeli service provider, has gone live on the Amdocs eSIM platform, enabling Pelephone to launch eSIM-enabled devices in its market, starting with the Apple Watch. The launch follows Apple’s formal certification of the Pelephone offering supported by the Amdocs eSIM platform.
“Having a strong focus on consumer IoT, it’s important for us to quickly bring our customers the latest advancements, from watches to car applications,” said Nimrod Ben-Tov, chief technology officer at Pelephone. “Our go-live on the Amdocs eSIM platform required minimal effort from our network, IT and marketing teams. Given this platform’s low-risk business model, it makes little sense for service providers like ourselves to try and build our own solutions.”
The Amdocs eSIM platform offers a two-sided software-as-a-service (SaaS) solution in which service providers get access to a wide range of original equipment manufacturers’ (OEM) products, pre-integrated, while OEMs can reach the largest consumer base worldwide. The platform is also pre-integrated with the leading eSIM data bases, enabling simple and fast integration into a service provider’s network and IT systems.
Once deployed, service providers can quickly offer their customers any new device that becomes available, with no additional back-end software updates or integration. Furthermore, the Amdocs platform provides unique customer care and support capabilities after device activation, allowing the real-time identification and resolution of issues or malfunctions that may arise. Amdocs also helps with the design of the customer interfaces, using global best practices so that customers enjoy a superior eSIM device management experience.
“While the transition from consuming media on physical to digital products has been underway for several years across many industries, the trend has now extended into the area of mobile services,” said Gary Miles, chief marketing officer, Amdocs. “The introduction and subsequent proliferation of eSIM represents an opportunity for mobile service providers to onboard millions of new devices to their networks, simplify and expedite service registration, and reduce the cost of logistics and distribution.”
“At the same time, the ability to handle growing numbers of mobile consumer-connected devices while ensuring a simple and unified customer experience remains a real challenge. Amdocs helps service providers overcome this exact challenge. Our solution simplifies the journey and reduces costs for the service provider, while also delivering a superior customer experience,” Miles concluded.
Pelephone’s deployment of the Amdocs eSIM platform follows the successful rollout of the Amdocs solution at Vivo, one of the largest operators in Brazil. Several other eSIM platform projects have either been completed or are underway at operators in North America, Asia Pacific and EMEA. The Amdocs solution can be deployed on private clouds and is also available hosted on the Microsoft Azure public cloud.
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