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ITBN taps Brightcove to power its AVOD streaming platform

September 12, 2023

Posted by: Janmesh Chintankar

Marc DeBevoise of Brightcove

Brightcove announced that it was selected by In The Black Network (ITBN) to power its AVOD (advertising-based video on demand) streaming service expected to introduce in this October. ITBN is a recent OTT (over-the-top) venture founded and led by former FOX SOUL general manager James DuBose. The recent network focuses on streaming content that showcases and amplifies Black storytellers and culture.

ITBN will leverage Brightcove’s technology to support its OTT service across all connected TV (television) devices and operating platforms. By partnering with Brightcove, ITBN will be able to deliver its content globally on demand with better, high quality, scalable, and secure streaming technology platform. Additionally, ITBN will use Brightcove’s recently introduced ad monetisation service, designed to help companies maximise ad revenue opportunities.

“ITBN is gearing up to be the go-to streaming service for Black creators to share their voices across a wide range of audiences through compelling, impactful, original, and culturally relevant stories. We’re thrilled to be a trusted partner for In The Black to help ensure they have the best technological capabilities to effortlessly deliver content at scale while boosting their ad revenue potential.” says Marc DeBevoise, CEO of Brightcove.

“We found an ideal partner in Brightcove when searching for streaming technology that could help launch In The Black Network and evolve with us. They are the best in the industry, and we are proud to work closely with them.” says ITBN’s founder and CEO James DuBose.

ITBN will stream collection of free entertainment content (including sports, music, scripted, drama, talk, family, and feature films) on a dedicated app available on iOS (iPhone operating system), android devices, Apple TV, YouTube, ROKU, LG, Sony, and Samsung media players with more distribution partners to follow. The recent streaming service joins a roster of media companies that rely on Brightcove to power their streaming capabilities, including AMC Networks, BBC Studios, Forbes, Rogers Media, Academy of Motion Picture Arts & Sciences, and Reelz.

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