Press Releases

Fluent Commerce introduces Fluent Store, the web app for efficient in-store order fulfilment

January 20, 2022

Posted by: Anasia D'mello

London, UK. 18 January 2022 – Fluent Commerce, provider of the cloud-native distributed Order Management System (OMS), announced the Fluent Store web app, powered by Fluent Order Management. Developed in response to client demand, this modern, highly configurable web app will help retailers and brands increase staff productivity, reduce training time and order errors, and increase pick and pack efficiency.

Fluent Store was designed to empower business users, allowing them to configure the UX for a faster, lower cost rollout and help accelerate development of new components, without a technical background. Most importantly, Fluent Store allows for configuration of a custom pick and pack process, as retailers and brands know that there is no “one size fits all” approach to store fulfilment.

Fluent Store features include:

Each of these features can be easily configured, allowing those using Fluent Store the ability to adapt quickly to consumer expectations and market forces as necessary.

Online sales are up

With online sales increasing, retailers are faced with the need to increase their fulfilment capacity. In fact, online sales made up 20.9% of all retail sales in 2021, compared to 14.6% in 2019. To meet this demand, many retailers are now using store stock to fulfil online orders, whether for Buy Online Pickup In-Store or Ship from Store. However, fulfilling from stores presents unique challenges:

Store formats vary based on location. At a smaller store, it may make sense to pick by order, while at larger stores it is more efficient to pick by item, location or product category.

Stores must balance picking and packing orders with servicing their in-store customers. It is important for staff to view which orders need to be ready for pickup quickly, and which can wait.

Similarly, stores without dedicated staff to pick and pack orders rely on their store staff to do so, taking them away from customer interactions and leading to labour and time inefficiencies.

Staff also need a seamless way to process returns. While traditional store fulfilment tends to be very rigid, staff should have the ability to create, view and manage the return of orders quickly, regardless of delivery channel.

Store staff need access to the application(s) necessary to serve the in-store customer and handle an array of needs, from picking and packing to transfers and returns. Staff should have access via their preferred device mobile, tablet or desktop to increase productivity.

“Clients were clear in their requests for an in-store solution that’s easy for associates to use while being highly adaptable to business needs,” says Agnes Schliebitz-Ponthus, SVP product, Fluent Commerce. “We are proud to continue to set the global standard for omnichannel order management.”

Fluent Store is the in-store pick and pack application designed to be adapted to each unique business while simultaneously allowing sellers to meet and exceed customer expectations.

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