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Three out of four retailers plan to move some public cloud applications back on-premises

January 14, 2020

Posted by: Anasia D'mello

Greg Smith, Nutanix: Retailers need to ‘stay
relevant to today’s customers’

Enterprise cloud computing specialist, Nutanix has announced the retail industry findings of its second Enterprise Cloud Index Report. The report has found that the vast majority of retailers (87.5%) identified hybrid cloud as the ideal IT operating model. It also showed many retailers (72%) are planning to move some public cloud applications back on-premises.

The London, UK-based company’s report measures retailers’ plans for adopting private, hybrid and public clouds. Retailers apparently recognise that seamless customer experience is no longer a ‘nice-to-have’, it’s a critical factor in winning new customers and retaining existing ones – and flexible cloud infrastructure is critical to delivering it, says Nutanix.

A recent IDC report noted worldwide spending on customer experience technologies will reach US$641 billion (€576 billion) in 2022, demonstrating the technology is at the forefront of business leaders’ strategy. In line with broader IT industry trends, many retailers also recognise the full, long-term costs of the public cloud.

Additional findings of this year’s report include:

“Staying relevant to today’s customers means having the necessary cloud infrastructure in place to embrace omnichannel retail experiences,” says Greg Smith, VP of Product Marketing, Nutanix. “Retailers use data to connect the e-commerce and in-store shopping experiences, and the only way they can do this accurately and efficiently is through flexible, scalable technology. The rise of selling on social media platforms also means integrating payment into the user experience, bringing security and protection of customers’ data to the forefront of retailers’ minds. Hybrid cloud provides the portability and control needed to bring retailers into the new era of customer experience.”

The 2019 respondent base spanned multiple industries, business sizes, across the Americas, Europe, the Middle East, and Africa, and the Asia-Pacific region.

For details, download the “Nutanix Enterprise Cloud Index 2019here.

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