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Messagepoint adds AI-powered content intelligence to its Customer Communications Management platform

May 6, 2019

Posted by: Anasia D'mello

Steve Biancaniello of Messagepoint

Messagepoint Inc. unveiled the Messagepoint Advanced Rationalisation and Content Intelligence Engine (MARCIE), an Artificial Intelligence and Machine Learning-powered capability within its award-winning cloud-based Customer Communications Management (CCM) platform.

MARCIE enables organisations to intelligently migrate, optimise, author and manage the complex content that is the foundation of customer communications. These new capabilities make it easier for enterprises in highly regulated industries to manage their content, but even more importantly, MARCIE drives consistency, brand alignment and compliance across all customer communication channels.

The new AI-powered engine is leveraged when migrating legacy content into the Messagepoint platform, when cleaning up existing content libraries and also continuously through new assisted authoring capabilities. MARCIE’s analytics initially focus on the identification of:

“Enterprises are scrutinising every dimension of their communications for the potential to enhance the customer experience,” said Steve Biancaniello, CEO of Messagepoint. “Having a centralised, AI-powered platform that solves some of the biggest problems companies face around managing legacy content and creating consistent, compelling omni-channel customer experiences is a true game-changer.”

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