IoT News

Bluetooth SIG names Neville Meijers as the new CEO

May 24, 2024

Posted by: Magda Dabrowska

businessman in a big office

Image by on Freepik

The Bluetooth Special Interest Group (SIG), the organisation that oversees Bluetooth technology, has announced the appointment of Neville Meijers as chief executive officer (CEO) effective 29 May 2024. Neville brings to the Bluetooth SIG a long, proven track record of transformative leadership and innovation that has helped elevate telecommunication and wireless businesses to new heights.

Neville’s background includes  terms in senior executive positions around the world, from large multinational conglomerates to high-growth startups. At Qualcomm Technologies he led the development of private LTE/5G networks for the Industrial Internet of Things. As the chief executive officer for Naspers Limited operations in China, Neville was responsible for all internet investments in China, helping transform the internet and entertainment group into a multibillion-dollar, global operation. Most recently, as chief commercial officer at JMA Wireless, he steered their private wireless, distributed antenna system, business development and marketing teams. He has also served as a board member of the Digital Intermediate Frequency Interoperability Consortium (DIFI), chair of the board for the OnGo Alliance (formerly the CBRS Alliance) and founder and board director of the MulteFire Alliance. At all stops, Neville has been applauded for his  forward thinking, problem solving and collaborative leadership.

As Neville assumes his role as Bluetooth SIG CEO, he takes the helm of an organisation and technology experiencing remarkable growth. In the 25 years since a handful of companies came together to create a simple, wire replacement technology, Bluetooth SIG membership has grown to include more than 40,000 companies spread evenly across the globe. Over that same time, the Bluetooth SIG and its member companies have collaborated to continually expand the capabilities of the technology to address consumer, commercial and industrial applications. Recent analyst forecasts project that more than five billion products shipping in 2024 will include Bluetooth technology.

“Bluetooth technology has transformed the way we connect and communicate. It is the most pervasive wireless technology in the world, and I’m honoured to be entrusted with leading the Bluetooth SIG into its next chapter of growth and innovation,” said Meijers. “Having dedicated most of my career to incubating and developing wireless technologies and businesses, Bluetooth is ingrained in my DNA. Joining the Bluetooth SIG provides a unique opportunity to be part of something truly special in the world of wireless technology and I’m excited to collaborate with the talented team and our pioneering member community to continue to drive the vision of a connected world, free from wires.”

Neville succeeds Mark Powell, who led the Bluetooth SIG for 12 years, leaving a legacy of organisational development  that laid the necessary foundation to enable the technology to achieve mass adoption within consumer applications and rapid expansion into commercial and industrial markets.

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