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Upstream Security appoints Toshiya Sato as president in Japan department

May 16, 2024

Posted by: Magda Dabrowska

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Upstream Security has announced the appointment of Toshiya Sato as its new president in Japan. Mr. Sato will support the continued growth and expansion of Upstream’s activities in Japan. This latest appointment reinforces Upstream’s commitment to the Japanese market, providing cutting-edge cybersecurity and data management solutions aimed at safeguarding connected vehicles and IoT devices.

“We are thrilled to welcome Mr. Sato to the Upstream Security team,” said Yoav Levy, the co-founder and CEO of Upstream. “With Japan at the forefront of automotive innovation, Mr. Sato’s extensive experience collaborating with some of Japan’s largest corporations, combined with his unwavering drive, will significantly fuel our growth in the region.”

In his last role Toshiya Sato was executive partner at Gartner, providing technology consultancy services to CIO and IT executives across dozens of Japanese enterprises. Prior to that, Mr. Sato held various leadership roles at Fujitsu for over 30 years. In his latest leadership position with Fujitsu, Mr. Sato served as the head of mobility and logistic global offering, focused on supporting Japanese corporations, accelerating product development and boosting global competitiveness. Mr. Sato advocated strongly for innovation and introduced startups to the Japanese market to expand the adoption of advanced IoT, AI and cybersecurity technologies.

“The sharp rise in scale and impact of cyber attacks on the automotive industry requires immediate action across the entire mobility ecosystem. As highlighted in Upstream’s 2024 Global Automotive Cybersecurity Report, Japanese OEMs as well as global stakeholders are subject to ransomware attacks, data breaches, operational disruptions and safety risks caused by cyber threats,” stated Mr. Sato. “I’m honoured to join Upstream at this point in time and spearhead efforts to provide an extraordinary suite of solutions and services, designed to empower Japanese OEMs, automotive suppliers and IoT vendors with the most advanced technology in the market.”

In addition to this new appointment, Upstream has announced the release of the Japanese edition of its 2024 Global Automotive Cybersecurity Report. This report reveals an inflection point in the global automotive cybersecurity landscape, in which high and massive scale incidents account for nearly 50% of all incidents and threaten millions of connected vehicles on the road.

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