Beyond Smart WiFi boosts customer experience, creates new revenue streams
Beyond Technology, a global company with headquarters in the US and offices in Mexico, Latin America, the Middle East, North Africa, APAC and Europe, is launching a new solution that will paves the way in connectivity in public spaces. Beyond Smart WiFi (BSWF) implies artificial intelligence managed Wi-Fi network that repairs and optimises itself and is operator grade. The Wi-Fi automation brings to the table 20% to 30% wireless network OPEX (operational expenditure) savings, while cloud-based Wi-Fi microservices saves around 20% of CAPEX (capital expenditures), support Wi-Fi 6, IoT (internet of things), AI (artificial intelligence), automation, and location-based services.
The solution can be integrated into resorts, cruises, malls, theme parks, museums, hospitals, schools and stadiums. Through marketing by location, BSWF can help companies capture contacts, develop relationships, stimulate purchase actions and foster brand loyalty. The platform can segment web visitors based on their interests. Marketers claim to see a 56% increase in their sales when using personalised experiences.
BSWF displays the Adds in the cell phone main screen, while normally the competition sends them via SMS or emails, that become pure spam. “This product could become so relevant that it may change the way WiFi networks are being used by all these businesses”, says Guillermo Solomon, US CEO at Beyond Technology.
With this solution, cross-selling and up-selling strategies can be implemented with much better results. For example, inside a shopping centre, if a potential customer passes in front of a store and has logged in with a social network (which happens in 40% of the cases), BSWF will get important data, such as gender, age, and attributes. Then, the system can send a personalised ad about the products of that store that could interest the customer, as well as discount coupons with QR codes. This encourages buying in ranges that exceed 50%.
Indoor location with route maps in BSWF is automated with AI, and the network has also Bluetooth and IoT connectivity. If you are in a supermarket and want to buy a folding chair to go camping, instead of looking for an employee, you can get a route map to find the product.
This solution helps to provide the main cybersecurity attributes, guaranteeing shielding and support against malicious use of customer information.
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