F24 Nordics expands its market position in Nordics by acquiring Blue Idea ApS
Flemming Bogely of Blue Idea ApS
F24 Nordics AS further expands its market position in the Nordics with the acquisition of Blue Idea ApS, a regional SaaS (software-as-a-service) provider for service notification.
The company with headquarter in Silkeborg (Denmark) develops and sells its proprietary software for service notification which enables customers to inform and alert specific customers, employees, or citizens through SMS as well as other communication channels. Blue Idea sells its solution out of three locations: Denmark, Sweden and recently also in Finland. The target audience consists of community critical entities, including utility companies, municipalities and housing associations.
F24 becoming key player for service notification in the Nordics
With this step F24 becomes a key player in service notification in the Nordics and further establishes its position as SaaS provider for resilience. Marius Rostad, managing director and vice president engineering at F24 Nordics AS says, “We are very happy to welcome Blue Idea to the F24 family. This step further widens our presence in the Nordics and is a huge step to extend our footprint in the area of service notification.”
The CEO and founder of Blue Idea ApS, Flemming Bogely, is committed to continuing in his position and working within F24. “We are excited to join F24 with its extensive global footprint. Being part of this international company will offer great opportunities for our existing customers and enable us to support them. All of our employees are very much looking forward shaping the common future jointly.” states Flemming Bogely.
Jorg Rahmer, spokesperson of the executive board at F24 group, states, “We as F24 group continue our growth path consequently. Besides FramWeb, who joined in early 2023, Blue Idea is the next acquisition this year in the Nordics region. With this step F24 becomes a key player in Service Notification in the Nordics. Furthermore, this contributes significantly to establish F24 as resilience provider in Europe and it shows again clearly our holistic approach in the area of resilience.”
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