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Denmark’s Develco Products appoints Mortensen as new sales director

February 13, 2018

Posted by: Zenobia Hegde

Mads Høy Mortensen

Mads Høy Mortensen

The Danish high-tech company Develco Products appoints Mads Høy Mortensen as sales director. With immediate effect, Mads has taken up the new position with responsibility for the company’s global sales activities.

Meeting the increasing demand for customised IoT

The IoT world is developing rapidly, and the technology has matured tremendously during the past couple of years. At Develco Products, the demand for deployment-ready, white label products increases every day. To meet the increasing demand and ensure the best customisation process, Mads will play a key role.

“I am looking forward to utilising my global experience on strategic, international technical sales, and looking forward to cooperating with existing as well as new partners within the world of IoT,” says Mads.

Mads Høy Mortensen holds a B.Sc. in mechanical engineering and has in-depth experience with green technology from previous employment. As a part of the Develco Products team, the short-term focus of Mads is to identify market drivers and customer requirements to ensure the best possible platform. In the long term, Mads aims to establish meaningful partnerships based on the reliable and mature platform of Develco Products, making it possible for solution providers to enter the IoT world rapidly.

Bringing more businesses on the IoT market

The appointment of Mads as sales director is part of an ambitious growth strategy for Develco Products. Karsten Ries, CEO, explained: “Growth is on the agenda for Develco Products. Our product portfolio has expanded remarkably the past years, and more and more businesses are realising the possibilities offered by our platform. With the employment of Mads Høy Mortensen, we can bring even more customers on the IoT market, ensuring them a fast ROI.“

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