Press Releases

Rokk3r acquires AdMobilize and MATRIX Labs to grow AI/IoT holdings

February 25, 2021

Posted by: Anasia D'mello

Nabyl Charania of Rokk3r

Rokk3r announced that it has acquired AdMobilize and MATRIX Labs, two artificial intelligence (AI) companies, which have raised over $13M (€10.68M) in funding and include an intellectual property (IP) portfolio independently valued at almost $100M (€82.16M).

“Integrating AdMobilize and MATRIX Labs’ AI capabilities within Rokk3r’s holdings enables scaling these businesses across different verticals, while leveraging their IP, technology and teams to create new businesses and commercialisation avenues,” says Rokk3r chairman and CEO Nabyl Charania.

“AdMobilize’s commitment to protecting individual privacy while pushing the technological boundaries on Edge computing and Computer Vision were key in our decision to acquire the companies.”

AdMobilize merges the physical world to the smart grid with real-time intelligence, and is the computer vision data company in the $44B (€36.15B) out of home media space, measuring impressions and proof of performance on digital screens in brick and mortar and large format billboards.

Their end-to-end platform offers first-party data on viewership, attention, demographics, emotion, and other indicators by analysing engagement with fully “anonymous by design” computer vision technology. AdMobilize has over 150 clients, including Fortune 100 companies, across 70+ countries.

MATRIX Labs is a machine intelligence company building technologies that enable AIoT developers and enterprises to accelerate product creation. MATRIX Labs has shipped devices to over 75 countries and has about 10,000 developers connected through the MATRIX community, many of whom have enabled innovation in over 100 enterprises.

“This acquisition will catapult our growth, advance our IP strategy and grow our presence in different industries,” says AdMobilize and MATRIX Labs founder Rodolfo Saccoman. “I am thrilled to work with the Rokk3r team and ecosystem to advance its AI/IoT IP strategy and grow its presence in different industries. To the surprise of many, we built these global AI and IoT companies from Miami Beach, which is truly amazing.”

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