Microcel has appointed Adam Ingrao as chief executive officer
Microcel, a provider of global technology brands across Canada, announced it has appointed Adam Ingrao to the role of president and CEO. Ingrao assumed the day-to-day leadership of Microcel effective March 30, 2020. Rick Henry, Microcel’s founder, president and CEO, is retiring at the end of March. Ingrao brings to Microcel proven expertise in driving growth and expansion across new channels of business from his numerous leadership roles at Reebok, Ralph Lauren and the NFL. Most recently, Ingrao held the position of senior vice president of sales and strategy for Dorel Sports, a division of Dorel Industries, Inc, owners of a portfolio of global bicycle brands, including Cannondale, GT and Schwinn.
In November 2018, Atar Capital acquired Microcel with plans to expand on its best-in-class brand management and distribution capabilities. Ingrao was selected to lead this growth objective due to his impressive experience that includes more than 20 years of sales, marketing and brand management with noted global brands and his strong ability to navigate Canada’s diverse business culture.
During his 10-year tenure at Dorel, Ingrao established key strategic partnerships with large-scale omni-channel retailers and developed robust consumer and direct-to-consumer experiences in brand and retailer e-commerce environments. In addition to leading these critical commercial initiatives, Ingrao also guided strategic planning and corporate development for Dorel Sports, which included long-term vision and growth strategy for the global organisation.
“I am thrilled to be joining the Microcel team and enthusiastic for the company’s future,” said Ingrao. “I look forward to combining my experience in developing new routes to market and omni-channel brand management with Microcel’s innovative approach to serving the Canadian marketplace. It will be exciting to grow Microcel’s reputation as the go-to distributor of leading global technology brands, both online and through the company’s already well-established traditional retail channels.”
Henry will continue to support the business on a senior advisory basis for a period after his retirement. Henry founded Microcel 31 years ago and, under his leadership, Microcel has grown to be one of Canada’s brand managers and distributors of consumer technology products.
“It has been a tremendous honor to serve as president and CEO of Microcel since founding the company,” said Henry. “I am incredibly proud of everything our team has accomplished and confident that Adam is the perfect leader to move the business forward. We all welcome Adam to the Microcel family.”
Atar Capital, a private investment firm based in Los Angeles, is the controlling shareholder of Microcel. Commenting on the management change, Cyrus Nikou, founder and managing partner of Atar Capital, said, “I know that I speak for everyone at Microcel in thanking Rick for his leadership and dedication that made Microcel the company it is today. We are confident that Adam brings to Microcel the expertise and demonstrated track record that will ensure continuity to the business and build on its momentum. We look forward to supporting him in this new role.”
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