Press Releases

PTC launches global event series to help industrial enterprises embrace Digital Transformation

November 26, 2019

Posted by: Anasia D'mello

Jim Heppelmann of PTC

PTC announced the launch of Digital Transformation: The New Reality World Tour, a new event programme that extends the excitement of the annual PTC LiveWorx event. The new event program features the debut of the FT-PTC Future of Industrial Innovation Global Series, produced with FT Live, the global events arm of the Financial Times.

As a component of The New Reality World Tour programme, this insightful series will empower leaders of industrial companies to achieve success with their digital transformation strategies.

According to McKinsey & Company, more than 70% of large-scale digital transformation efforts are likely to fail due to a lack of executive sponsorship, imprecise business cases, and delayed technology implementation. The New Reality World Tour programme guides stakeholders of all levels, from the C-suite to the frontline worker, through these potential hurdles, enabling industrial enterprises to succeed with digital transformation.

“The New Reality World Tour programme will leverage PTC’s 30-year heritage of helping industrial companies advance and defend their competitive advantage with digital technologies,” said Jim Heppelmann, president and CEO, PTC. “We look forward to adding the FT-PTC Series to the programme as we work to engage and guide executives, business innovators, and frontline workers through digitally transformative initiatives at their own companies.”

As the cornerstone of The New Reality World Tour programme, the FT-PTC Future of Industrial Innovation Global Series will bring together CXO-level executives through invitation-only summits in NewYorkChicagoLondonParisTokyo, and Munich, among other cities. At each of these, attendees will have the opportunity to hear from experts from management consulting firms, business, and academia.

Attendees will also receive hands-on training with leading technologies and network with industry peers who are also exploring the concept of how to kick start their own digital transformation. Other events in The New Reality World Tour programme include leadership exchanges, end-user events, strategic partner events, and third-party trade shows designed to reach various audiences namely end-users, product line managers, and partners.

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