Digital transformation is driving a big change in product development process. It is now imperative for this process to engineer products that respond to customer needs and offer high degree of personalization. Customers now have a way to influence the product evolution thus driving product development systems out of their silos and tightly integrate with all customer centric processes of the digital enterprise.

With IoT, the changing product composition requires high degree of collaboration between OEMs and multi-disciplinary suppliers. Product development systems need to support such collaboration throughout the product development lifecycle.

As OEMs are moving towards building solution and not just product, they are also exploring deploying solution / product as a service. This is driving integration of service lifecycle with product lifecycle.