Arm reaches out to retailers with offer to unify and manage siloed customer and in-store IoT data
Arm has revealed a full, “easy to deploy” retail solution that is said to enable retailers to securely consolidate, unify and manage their previously siloed digital customer data and physical in-store (Internet of Things) IoT data to provide more personalised offers, build brand loyalty and drive better operations.
The solution combines Arm’s Pelion IoT and Arm Treasure Data CDP to help retailers break down data silos and obtain a holistic view of their shopper’s path to purchase. The benefits happen when all of the customer data and in-store IoT data is responsibly collected, unified and made accessible to the right stakeholders.
Charlene Marini, vice president of ISG Strategy, discusses how this solution empowers retailers with the ability to better leverage their data for personalised marketing campaigns, improved customer service, and optimised merchandise and in-store placements in her blog.
Arm will also be showcasing this solution at our booth at NRF (Booth #1325) in New York on January 13-15.
The solution reportedly enables retailers to securely consolidate, unify and manage physical in-store IoT data and digital customer data to obtain a holistic view of the shopper experience. Retailers can provide a single shopper experience across digital and physical properties that increases brand loyalty and enables tailored customer engagements.
To achieve this, Arm is partnering with Reflexis, a provider of store execution software. They aim to enable retail store associates to undertake actionable tasks based on real-time IoT data from the solution.
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