Pareto Law celebrates outstanding success of Pangea MD, Dan Cunliffe
Dan Cunliffe
We’re delighted to announce that Pareto Law have presented our managing director with a Grad to Great award. The award recognises Dan’s success in sales, as well as his achievement of co-founding and establishing Pangea as a leading IoT connectivity and solution provider over the past three years.
Now in their 22nd year, Pareto assess, train, and place the highest calibre of graduate talent into leading businesses across the world. The Grad to Great awards were established to celebrate the outstanding success and achievements of Pareto graduates, many of whom go on to become MDs, set up their own businesses, and win international awards.
“We named our company Pareto Law (a mathematical principle also known as the 80/20 rule, or the Law of the Vital Few), because we see this principle in the sales industry—whereby the top 20% of talent, at any level, deliver 80% of the results. From sales graduates to sales leaders, we are as passionate today about finding, or transforming through training, that rare 20% of sales talent, as we were the day we were founded.”
Dan has had a varied career both before and after his training with Pareto. After graduating from Stellenbosch University in South Africa with degrees in applied mathematics and computer science, Dan completed a PGCE to become a maths teacher.
After moving to the UK, he soon switched career paths to join Telefónica as head of BE Wholesale before becoming head of Partners and Strategy at O2 UK. It was here that Dan led a 500% increase in revenue within two years, with a further increase of 700% in 2.5 years, and 1000% in 3.5 years. In 2014, he went on to found Pangea Connected alongside previous O2 operations manager, Chris Romeika.
Since then, Dan has been able to build and lead a team with a significant amount of experience in the Channel—from senior positions within mobile network operators, to fully qualified network engineers—who have all worked towards an astounding 500% revenue growth in the past two years.
“I was working as a programmer when I got a call to join Pareto in 2007. Back then, I really didn’t know what sales was about. In South Africa, the whole idea of sales was like being a car salesman—that old school way of people not really wanting to talk to you because you’re just constantly trying to push them. Pareto taught me that sales is actually about business development and talking to people to really understand what they need. For that, I’m really grateful, and I’m humbled by the award.”
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